Local Business Marketing

Why Should I Use Videos In My Plumbing Marketing?

You use videos all the time. So do your prospective customers. 

Think back to any time you:

• Wanted to work out how to do something – dropping the tyre pressure on your 4WD to drive on sand, for example. 

• Went to buy a new tool from a brand that wasn’t Milwaukee or Makita – you wanted to see how it worked and what the company was about.

Likely you used videos.

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There is a huge demand for plumbers in Australia. This is welcome news if you are in the business. But succeeding as a plumber is not always easy – especially if you do not have an established customer base.

I think the best way to grow your business is to turn your first-time plumbing customers into repeat customers.

Here are six simple ways to expand your customer base and grow your number of second-time plumbing sales.

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All businesses need new customers in order to thrive, and plumbers are no exception. Of course, the strategies necessary for success have changed drastically in recent years.

In the “good old days”, a simple ad in the Yellow Pages might have been enough to attract new customers. Today, however, you need a more sophisticated marketing plan to stand out from the competition.

A well-designed marketing plan for your plumbing business will help you target potential customers, grow your business, and ultimately increase your bottom line.

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Instagram is an important social media platform for anyone looking to market their services, plumbers included. However, it works a little differently from many of the other popular social sites out there: all posts must be visual. You can caption each one, but those short snippets are the only text you will be able to use.

This means that creating Instagram content that draws in an audience can be tricky at first; what works on other platforms usually won’t work on this one. Luckily, there are some tried-and-true tricks you can use to get the job done.

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Are you a plumber who offers a free quote to potential customers? Many do; it’s practically a given at this point.

It’s supposed to help you lure in more leads and convince them to hire you for their plumbing needs, but when everyone else around you is doing it too, it doesn’t stand out as something special in the way you intended.

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If your plumbing business is “bogged down”, it could be because your social media presence is dying or already dead. Social media is one of the leading ways to communicate with your customers and get new customers.

Social media management is critical to your business and brand. If your social media is failing, you should revive it and – this is key – keep it moving forward.

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