I got this in the letter box recently from a local Sutherland Shire plumber. It got me thinking about how a letterbox drop like this could be made more effective for this plumber, and for other home service business owners.
It could be a valuable lead and customer generating marketing activity.
Why Is It Important To Get Letter Box Drops Right?
Most plumbers, electricians, pest controllers, air-con contractors, and other home services businesses, rely on word of mouth referrals to get new customers. For many, it’s their only source of customers. I believe you should have several lead generation engines that you can count on for growth over and above your word of mouth referrals. Letterbox drops could be an excellent way to get a flow of new leads into your business.