Local SEO That Gets You More Jobs

Be more visibile when people are searching and get more calls, jobs and customers

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The Benefits Of Local SEO

People go online these days when they want to find a plumber, electrician or other home services business. Your home services business needs to be visible online in your local area. That way, a potential customer looking for service that your business provides will see your business. Search engine optimisation or SEO is the process that enables that.


  • It improves the visibility of your website, Google profile and other directory listings. This improved visibility brings on more traffic, and thus phone calls and jobs
  • Local SEO helps you collect more online reviews. This improves your business's reputation and makes it easier to convert visitors to calls and calls to customers
  • Helping Google understand your services and service area means your business will get more traffic, phone calls and leads from your local area. The reduction in travel time, means better productivity and profitability.
  • Local SEO is mostly an upfront investment that continues to deliver visibility for years to come. This means a more effective return on your marketing spend.

What Are The Steps We Take?

You can't just launch a new website and hope to rank a page at the top of page one on Google. Each page on your website needs to be good enough to kick another business's website page out of the top ten listings. Our approach is strategy before tactics. That's why we start with understanding your business and your local competitors.


An analysis of the locations you want to serve. Then there's a review of the services you want to provide in each of those locations.  This is so we can carry out a comprehensive keywords study.

strengths and weaknesses


Then we look at the strengths and weaknesses of visibility.  This includes your website and your online presence. We also look at those of your competitors in the same location.

customised Local SEO strategy


Then we can develop a customised SEO strategy for your particular situation. One size does not fit all.

What's Included In Our Local SEO?

The purpose of this section is to provide an overview of your product. This could be an outline of chapters in your ebook, lessons in your course, modules in your coaching program etc. The reader should come away from this with a very clear idea of what they will get for their money.

Google Business Profile listing.

Dealing with any fundamental problems on your Google Business profile (GMB) listing(s).

Dealing with fundamental or technical problems on your website.

These can be issues such as a slow site or pages that are not mobile responsive as they should be.

Keyword themes; anaysis and mapping.

Ensuring we understand the keywords and keyword themes that are relevant to your business and your service area(s). Mapping target keywords or themes to pages on your website. Once we know what keyword or theme belongs to a page, we can improve it. We can make sure that the on-page SEO for each of those pages is the best it can be.

Address missing pages.

We then add missing pages to your website. With a home services website, this will be services your business provides that are not on the website or missing locations or areas your business serves that are not actually pages on the website.

Local profiles.

Making sure you have all the local profiles that you need, so for example, Apple Maps or True Local set up and showing correctly.

Analytics and tracking

Installing all the relevant analytics on your website and setting up tracking on your Google My Business listing. This helps to understand sources of traffic and conversions.

Once the basics are completed, the strategy can branch out a little bit more to cover;

  • Producing content that earns visibility on social media.
  • Producing content that earns visibility on Google.
  • Producing content that earns backlinks from other websites and webmasters.
  • Local link building.

What You’ll Get From Our Local SEO Service

Strategy before tactics, and doing the work that counts

  • Our approach about doing the right stuff for your business. It means strategy before tactics and full tracking. We also know that managing your business's reputation is an important foundation element.
  • All our packages include; a full website audit, search term/keyword analysis and keyword mapping, the development of your SEO and content stratgegy, and the presentation of the road map.
  • For the most part, the work that is needed is a chunk to get your business set up online. Thus these packages are for one-off work over 60 or 90 days.
  • There may be other work needed, and we will let you know about that after we develop your strategy.

Our Local SEO Plans



For plumbers with one truck in smaller cities and towns promoting 2-4 main plumbing services.


Completed in 60 days

  • Focus on up to four local search terms
  • Strategy and plan: Audit, keyword resach and keyword mapping
  • Content strategy
  • Google properties and tracking tools set up
  • Setup / optimise the Google Business profile 
  • Bing, True Local and Apple Maps set up
  • 10 local citation/directory sites
  • Website technical SEO fixes for up to 10 pages
  • On-page optimisation for up to 10 pages based on selected local search terms
  • Web page copy writing and graphics for up to 5 missing pages that focus on selected search terms
  • Monthly reporting on plans, activity rankings and traffic for three months 



For plumbers with one truck in larger cities and high competition areas promoting 4-8 main plumbing services


Completed in 60 days

  • Focus on up to 10 local search terms
  • Strategy and plan: Audit, keyword resach and keyword mappingmembers
  • Content strategy
  • Google properties and tracking tools set up
  • Setup / optimise the Google Business profile 
  • Bing, True Local and Apple Maps set up
  • 20 local citation/directory sites
  • Website technical SEO fixes for up to 20 pages
  • On-page optimisation for up to 20 pages based on selected local search terms
  • Web page copy writing and graphics for up to 10 missing pages that focus on selected search terms
  • Monthly reporting on plans, activity rankings and traffic for three months 



For plumbers with more than one truck, operating in multiple locations promoting 4-8 main plumbing services


Completed in 90 days

  • Focus on up to 15 local search terms
  • Strategy and plan: Audit, keyword resach and keyword mappingmembers
  • Content strategy
  • Google properties and tracking tools set up
  • Setup / optimise the Google Business profile  
  • Bing, True Local and Apple Maps set up
  • 40 local citation/directory sites
  • Website technical SEO fixes for up to 30 pages
  • On-page optimisation for up to 30 pages based on selected local search terms
  • Web page copy writing and graphics for up to 15 missing pages that focus on selected search terms
  • Monthly reporting on plans, activity rankings and traffic for four months 

Why work with us?

SEO Is Part Of Our Full Marketing System

Our SEO program is part of our comprehensive 5R marketing program. We designed this marketing system to suit home services businesses.

That gives you one person to contact. And it means one person takes responsibility for your outsourced digital marketing.

Australian Home Services Digital Marketing Specialists

We only work in the home services industry in Australia. This means we understand online marketing for home services businesses like plumbing and electrical. And we know the local environment better than most other agencies.

We are based here in Australia and operate out of Australia. You never have to take the risk of dealing with an agency that might disappear on you.

Transparent, Straighforward, Responsible

The services we provide are transparent. We will explain everything and anything to you at the detail level you want. Plus, we report on our activities and results.Our marketing approach involves solid tracking and reporting.

It enables us to make sure that your marketing plan stays on track. And that it's delivering against the goals that you want to achieve for your business.

Lower Costs And Exclusive Focus

We are a small business, just like yours. So we offer competitive pricing. You won't be paying for corporate overhead or account management as you would with a larger agency.

We only take on a few clients every quarter. You will get personalised attention from a senior marketing expert.

While your business is an active client, we will not work with your competitors in the same local area for any marketing services.

Ready To Get More Leads From SEO?

Frequently Asked Questions About Local SEO

What's Involved In Local SEO?

Typically you need to know where your site is in the competitive context, where you can go (realistically) and how you are going to do that. So normally Local SEO  will start with;

  • An audit and Google Analytics analysis.
  • Digital competitive analysis.
  • Keyword research and strategy.

We address existing pages and missing pages on your website via;

  • On-page SEO to make sure Google understands the page.
    Website structure and content
  • Adding service pages and service area/location pages. These are normally missing
  • Technical SEO such as site speed, security, code and mobile effectiveness .

There are other elements of Local SEO.

  • Google Business Profile
  • Citations - other cases of your business name, address and phone number showing up
  • Local link building
  • Reputation management, building and marketing

There may need to be content marketing work done to gain traffic and links. This involves;

  • Content writing/production.
  • Reworking content for other uses.
  • Content promotion and link earning.

To ensure everyone is on the same page, there's regular reporting which requires setting up tracking. And also there's learning and adjusting from what works (and what does not).

What's the Point of Doing SEO For My Home Services Business?

SEO for your home services business increases online visibility. This visibility comes from your Google My Business listing and your website.

Here's some information to help you understand why it's important;

  • 97% of people go online when they're searching for a local business with 54% searching each month.
  • A local search results in someone doing business with a local company within a few days. 18% of local mobile searches lead to a sale within one day.
  • People search on mobile phones these days. Thus search terms like “plumber near me” have grown over 200% in the last two years.
  • Google often creates featured snippets from content on local businesses websites. Those snippets answer over 4 and 10 voice searches.

There's no point in being on page two of Google for a particular search term:

  • 90% of people check only the first page results
  • 70% of people only check the first five results, and the number one result on Google gets about a third of all the clicks.
  • Organic search results get a lot more traffic than the Google Ads results.

Your website needs to appear on the first page to attract more potential customers. Even better if it shows up at the number one position.

And SEO is the process that helps you get there. It's unlikely that your website will get good visibility without SEO work. Home services is too competitive for that in most cities and locations in Australia.

What Is The ROI Of Local SEO Work?

It's difficult to give a definitive answer on this. Most studies show that SEO generates a higher ROI than other marketing such as, Google Ads, newspaper advertising, print, TV or radio advertising or letterbox drops.

There are a couple of ways to look at the return on investment calculation.

When you increase traffic you get more leads. Here’s an example;

If your website already gets 1,000 visitors a month and has a conversion rate of 2.5%, then by doing nothing, it generates 25 leads a month, and you convert 50% of those to jobs, so there are 13 jobs a month.

After doing SEO work, two things will change. Traffic will increase, and conversion rates will also increase (due to better traffic and higher credibility).

So now your website gets double the traffic or 2,000 visits a month and a 4% conversion rate. That’s 80 leads a month and at the same 50% conversion rate 40 jobs.

Why Not Just Pay For Google Ads?

Sure you can do that but, as soon as you stop paying the leads stop coming too.

The alternative to paying for Google Ads is paying a lead generation site like Hi-pages. It's the same principal.

Google Ads for most home services businesses average north of $6 a click. So buying 1,000 clicks per month will cost at least $6,000 (much more in the big centres). As before, if you are paying less than $6,000 a month, SEO is a lower-cost alternative.

Also, remember that SEO on your plumbing website may need to start at a higher level of work at the start of the project.

Frequently, when the work is done, it can be scaled back or stopped with no significant effect on rankings and traffic, so the ROI is often much higher when you look at a 2-5 year perspective.

How Long Does Local SEO Take?

This is also a tricky question to answer. It depends on what keywords you're going after and how competitive the market is.

Expect to see an increase in organic traffic to your website in the second quarter of an SEO campaign.

Organic traffic is the key measure here. It's far more important than ranking for a particular keyword. That's because the pages on your website can rank for many different keywords. You can't know and measure them all.

In our experience, you should not start doing SEO work if you do not plan to stick with it for at least 12 months.

In local SEO, we have also found that the rankings and visibility increases tend to stick. Once done, you can often scale back SEO work or even stop completely (that's riskier). Your home services business could continue to get higher organic traffic levels from the SEO work.

Competitors or Google can and do make changes, so nothing is ever permanent.

Can You Guarantee Results?

In reality, no one can guarantee SEO results. This is because the person or agency doing the SEO work does not control everything going on.

  • They have no control over what your competitors are doing.
  • And they have no control over what Google is doing either.

So if you are coming across people who are guaranteeing SEO results, they are either:

  • Taking a risk that they can generate the results.
  • Creating a guarantee around weasel words that they get out of when you try to claim on it.
  • Just aiming to take your money and not respond when you need to call on the guarantee. You won't be able to enforce it if they are based overseas.

SEO is a straightforward process. When appropriately done almost always succeeds. Your business will enjoy increased organic traffic and thus leads.

Is There A Lock-In Contract?

There is no lock-in contract.

Before you engage with us, we will outline the long-term nature of SEO work. And we may ask you to pay for the first three months in advance.

From there, your payment is a month by month proposition. You pay on your credit card each month in advance with a 30-day notice period.

This enables us to commit the resources required to your business. And we can put in some solid upfront work to help you get results more quickly. Without the initial payment, the work would need to drag out over the first three months.

How Will I Know You Are Doing The Work?

Sadly, that's a very fair question. You may have been burnt in the past by SEO companies who promise the earth and give you an atlas. We will provide you with a detailed monthly report as part of our commitment to you and your business. The report outlines;

  • The activities we have done for you in the past 30 days.
  • What we expect to complete in the next month.
  • Variations.

You also get access to a reporting dashboard. This shows you the results of the work. In our opinion, this is more important than looking at the work done. You're only actually interested in the outcomes and results, not activity.

SEO is about increasing your organic traffic, primarily from Google. It's also about increasing the traffic conversion rate to leads that come to your website.

While you can measure local rankings, they don't mean much these days. That's because Google is smart. They personalise and localise each individual’s search results. So one ranking measure does not tell the story. Don’t focus on that - focus on the organic traffic trend to your website and the actual flow of leads. Many keywords that drive traffic to your website are never targeted for SEO

Can you Provide References

Yes, for sure. Just ask and we will be happy to refer you to some of our clients for feedback.

We don't usually publish clients details on our website because it leads to others contacting clients