Introduction
Relying on referrals is not a way to grow your home services business. This is especially true if you’re just starting out or don’t have a big customer base. Read on to find out why and what you can do about it.
Educational info and FAQ, about our marketing services
I have a phone number on my business website. I also have a physical address on the website. So shouldn’t I have the email address on the website as well?It’s a fair question. This post was first published on Leadfuse.com.au, an old website of mine and some of the logos are still in the graphics … Read more
Search engine optimisation people say you should be producing blog posts regularly. And it indeed helps improve online visibility. But what do you do if like most of us, you don’t like writing? And at the end of the day, it’s not just about writing it’s also about; Deciding what to write about. Getting it … Read more
Relying on referrals is not a way to grow your home services business. This is especially true if you’re just starting out or don’t have a big customer base. Read on to find out why and what you can do about it.
Your Business’s Online Reputation Is Out There Are you are running a home services business? A business like pest control, carpet cleaning, air conditioning or plumbing and electrical? Then this article will help you boost your lead flow and conversions – by up to 3.5X. This blog post was first published in 2015. I have updated … Read more
Recently, I was looking at some plumbers’ Google My Business listings, and I noticed a couple of spam elements that would be useful for most plumber business owners to remove. [playht_player width=”100%” height=”90px” voice=”en-AU-Wavenet-B”] Video Transcription: Google My Business Plumbing Spam Now, most plumbers are set up correctly, like this one from Ross Wilkins. It’s … Read more
I’m regularly asked by my clients – “What is landing page?” At other times clients know the term, but they tend to use it in the context of a page used for Google Ads clicks. The basic definition of a landing page is a page that you land your website visitor on. Why Are Landing … Read more
A one star review can often be seen as a huge black mark on your reputation. Everyone else likes me, what is wrong with this person? This really is an opportunity to own what this person says and examine what really happened. It could be situational, as in this person had a bad day, or … Read more
Your Online Reputation Matters Most businesses lose and gain customers, because of their reputation and service delivery. Business reputation, mostly online reputation nowadays; is a perception or belief about your business, based on opinions of existing and past customers. The internet has allowed people the freedom to voice their opinions about almost everything – including … Read more
Google is not just a search engine. It has a number of business tools that can help owners of carpet cleaning businesses to attract more customers and even get ahead of their competition. Here are a few of the most important Google tools for home services business like carpet cleaners: Google My Business Google Search … Read more
If your site gets the majority of its traffic from Google, you probably cringe with fear whenever you hear that Google has released an algorithm update. They’ve been known to destroy traffic and, ultimately, entire companies. (Fortunately, Genius recovered remarkably well after their penalty). On the other hand, they can also prop up sites, some How to Avoid a Google Penalty (Infographic)