Why You Might Be Wasting Money If You Are Not Using Our Local Brand Builder System
It’s Time To Build Your Brand
If nobody is searching for your business by name, good luck, because it’s getting harder and harder to rank for local keywords.
At the same time, Google is continually monetising its page space through Google Ads, snippets, and now the generative search experience, while offering fewer free elements, which makes local SEO harder and less cost-effective.
If nobody cares about your business, you lose. If all you do is drive more brand searches, you win. Brand searches = $$$. This would make sense even without search engines. It's just flat-out good marketing.
Our Brand Builder takes a different approach using Meta/Facebook advertising, Facebook custom audiences, your website and your mailing list to build your local brand. Then we use a combination of email, remarketing and offers to drive sales conversions and home services business bookings.
The Benefits Of Our GeoGenius Brand Builder
- It will get you more phone calls, leads and sales.
- It works. People using this system have organic traffic from Google up by nearly 100% in 12 months*.
- It’s designed to grow your audience while building a more profitable funnel for your business.
- Our combination of a blog, Facebook, and email creates massive gains by itself, plus you get an SEO “Bonus.”
- You don’t have to be producing content all the time. And you don't have to be diverted from running your business, producing content, or becoming some local social media celebrity!
- You don’t have to spend money producing content that benefits a global audience when you can only serve local customers. This is why content-driven link building has low ROI for most local businesses.
- You are putting effort and investment into your chosen audience, so your spend is not wasted in a location.
- Your home services business develops a flow of new customers independently of Google. You don't want to become totally dependent on Google for leads.
Why It Works
Google owns Android, Gmail, Google Ads, Google Chrome, Google Analytics, Google Webmasters Tools, Google Docs, Google My Business, the Google Knowledge Graph, YouTube, Google Play, Google Search, Google Gemini, and much more.
They see a ton of stuff about users' behaviour that we are not party to.
Some of these user actions are highly reliable sources of engagement, which Google probably trusts more than many links built by SEO companies. That's because you can't manipulate it. For example, it produces linkless mentions, which Google has confirmed are ranking factors.
Our marketing activity creates engagement and brand-related searches. Google sees these activities, which can improve your website's overall ranking, help you show up in AI queries and help you make money via brand searches as we go along.
Who Is The Local Brand Builder For?
This approach is best for you if:
- Operate a business that services homeowners, and you want to grow in a local area.
- You are a home services business owner who understands the value of marketing and wants to develop a local brand and get better known.
- Are already spending on marketing, with a budget of at least $1,000 a month.
- Have an established business and deliver great customer service.
- Your business brand is memorable.
Why choose us?
Here's why you should investigate the Local Brand Builder if you are looking for better outcomes from your home services marketing:
- We are the only company in Australia with this marketing system that also specialises in digital marketing for plumbers and other home services businesses.
- It's an approach that pays for itself as it goes, and you get new customers along the way.
- More importantly, we don't put you on the content hamster wheel or ask you to become a plumbing expert on YouTube. That would take up a load of your time. We run the Local Brand Builder pretty much all on its own without your active involvement
- Of course, like many other SEO companies, we can handle the on-page, on-site, and citation-building elements of a local SEO strategy.
- And we can support you with other marketing channels, such as Google Ads, email marketing, and online reviews.
Here's what to expect when you use the Local Brand Builder system for your home services business marketing.
We build your brand in your local service area so your home services business is better known.
We build custom audiences on Facebook that you can reach at any time with your offers
We build you an email list of prospective customers who know, like and trust your home services business
The combination of content on your website and the activities of people coming from Facebook and conducting brand searches increases your website's visibility.
Improved visibility and rankings bring you more traffic, which in turn leads to more leads and plumbing customers.
The approach is cost-effective because it works as a standalone marketing funnel in its own right - it's just good marketing.
Ready to get more customers?
Arrange a phone or online meeting to discuss how this would work for your home services business and make the approach more concrete.