With more and more people thinking about adding blogs to their existing websites, or blogging regularly and wondering if it’s working, I thought we’d address the topic of “Does blogging add any value”? If it does, why does it work and how is it best to go about doing that?
So just what’s the right measure for managing someone who’s running Google Ads for you?
Getting these measures right is vital because if you set the wrong goals for people, you will drive behaviour you don’t want.
In this video, we will look at some approaches you can use to judge the success of your Google Ads campaign or manager. We focus on lead generation campaigns.
How can you get more electrical business? Are you overwhelmed by the larger electrical contractors operating in your areas? These are common questions facing most small electrical companies in Australia. The truth is that it’s easier than you think to expand your presence locally and online. Here are some ideas. 1. Be Fast on Your … Read more
I’m often asked by clients ‘Why do I need a Google account for all this and what is it”? They say I don’t want another email account? Well here’s why you need one and how to go about setting it up. Access, Management And Control Your Assets You need a Google account to access Google’s … Read more
You spend time and money marketing your plumbing business. But if I asked you which two marketing campaigns generated the most plumbing leads at the best cost per lead, would you be able to answer this with surety? And Do you know how many leads that email campaign you sent out to your past customers … Read more
Marketing your plumbing business doesn’t have to be expensive, and you don’t have to pay out $1,000’s a month for paid advertising. Here are 13 marketing tactics you can use. Each takes only a little time or a few $100. Some work faster than others but will make a difference to your lead flow if … Read more
You have a plumbing website and people are visiting it. But do you know what’s happening on the website? Do you know many leads it’s actually producing for your plumbing business? I will explore that more in this blog post and the postbwill help you know what you need to ask your web developer to … Read more
Likely one or more advisers have told you that you need to be on Facebook to get more customers. But are you making the most of your Facebook presence?
You may well have worked hard to get the number of page likes up to a decent level. An impressive number of followers shows you have a well-liked brand.
A quick summary of 150 plumbers Facebook pages in Sydney (in March 2020) showed the average number of Followers was 280. That to me, indicates most plumbers are not having great success with Facebook – if it was really working they would have pushed harder to build the follower base.
So it seems the followers are not turning them into customers. If those fans aren’t buying your services, the numbers don’t matter. That’s why you need to know how to turn Facebook fans into customers.
If you ever tried operating a Google Ads search campaign for plumbing, you will know that it’s incredibly competitive. If you’re finding it hard to make a positive return on investment, what else can you do? In this blogpost, I describe how you can use another of Google’s advertising tools to generate plumbing leads for … Read more
Relying on referrals is not a way to grow your home services business. This is especially true if you’re just starting out or don’t have a big customer base. Read on to find out why and what you can do about it.