Plumber Digital Marketing

13 Cost-Effective Ways To Market Your Plumbing Business Without Breaking The Bank

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Marketing your plumbing business doesn’t have to be expensive, and you don’t have to pay out $1,000’s a month for paid advertising. Here are 13 marketing tactics you can use. Each takes only a little time or a few $100. Some work faster than others but will make a difference to your lead flow if … Read more

8 Smart Tactics To Turn Your Plumbing Website Into A Lead Generating Powerhouse

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Is your website doing all the things you want it to do to grow your plumbing business?  In other words, is it doing its job?  The answer depends on why you built a website in the first place.   Was it to show customers and potential customers your address and the pictures of your business? … Read more

How To Turn Your Facebook Plumbing Page Fans Into Customers

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Likely one or more advisers have told you that you need to be on Facebook to get more customers. But are you making the most of your Facebook presence?

Got Fans But No Customers?

You may well have worked hard to get the number of page likes up to a decent level.  An impressive number of followers shows you have a well-liked brand.

A quick summary of 150 plumbers Facebook pages in Sydney (in March 2020) showed the average number of Followers was 280. That to me, indicates most plumbers are not having great success with Facebook  – if it was really working they would have pushed harder to build the follower base.

So it seems the followers are not turning them into customers. If those fans aren’t buying your services, the numbers don’t matter. That’s why you need to know how to turn Facebook fans into customers.

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Get Cheaper Plumbing Leads: Deploy Google Display Advertising

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If you ever tried operating a Google Ads search campaign for plumbing, you will know that it’s incredibly competitive. If you’re finding it hard to make a positive return on investment, what else can you do? In this blogpost, I describe how you can use another of Google’s advertising tools to generate plumbing leads for … Read more

How To Increase Your Plumbing Customer Retention With Email

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Is this your post plumbing job checklist? [playht_player width=”100%” height=”90px” voice=”en-AU-Wavenet-B”] What percentage of those customers do you realistically expect to contact you next time? More importantly, is there anything you can do to increase that percentage? Doing Better At Plumbing Customer Retention In this blog post you are going to learn; Why it’s more … Read more

8 Ways Get Online Reviews For Your Plumbing Business

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Online Reviews:The Foundation Of Plumbing Marketing Online reviews are the foundation of the digital marketing for your plumbing business. And they can make or break your business. This article will show you how to get more reviews from your plumbing customers. Why Are Online Reviews So Important?  Online reviews are digital word of mouth. So … Read more

6 Solid Strategies To Generate More And Better Leads For Your Plumbing Business

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Many people took notice when Kevin O’Leary (the rich guy from Shark Tank) told CNBC:

“Be a plumber; they get rich.  Everybody has to have a plumber, even in a recession.  After all, plumbing will always be in style, and it will always be in demand. Plus, the career is recession-proof.  Every building on earth wants to have electricity and plumbing working.  Think about it that way. I don’t care where you are; people are going to want your services.”

Many of those people taking notice were plumbers, plumbers who know it’s not exactly that easy.  Plumbing is a terrific profession, one which gives you a solid living, but the “getting rich” overnight thing isn’t so.

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6 Types Of Videos To Boost Your Plumbing Leads And Sales

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Why Should I Use Videos In My Plumbing Marketing?

You use videos all the time. So do your prospective customers. 

Think back to any time you:

  • Wanted to work out how to do something – dropping the tyre pressure on your 4WD to drive on sand, for example. 

  • Went to buy a new tool from a brand that wasn’t Milwaukee or Makita – you wanted to see how it worked and what the company was about.

Likely you used videos.

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