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How To Increase Your Plumbing Customer Retention With Email

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  • Hendrik Vos
  • December 11, 2020
  • 7:19 pm
  • 0 comments

Is this your post plumbing job checklist?

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Plumbing customer retention checklist

What percentage of those customers do you realistically expect to contact you next time?

More importantly, is there anything you can do to increase that percentage?

Doing Better At Plumbing Customer Retention

In this blog post you are going to learn;

  1. Why it’s more profitable to focus on customer retention.
  2. What practical steps you can take to improve your plumbing customer retention.
  3. Some software we recommend to automate this for you.

Getting Plumbing Customers Is Expensive

Increasing Plumbing Customer Value Via A Retention Strategy

If you retain 25% of those new customers your customer value comes in at;

  • and ($250x25%) $63 for the 2nd job.

Profits From High(er) Retention

You still get $100 from the first job.

  • A total of $300But it’s a repeat game as you get 55% better retention year on year so the real difference is much more over 5 or 10 years.

    Increases referrals as repeat customers are more likely to refer.

  • Increases your profit margin.
  • Increases your profit per customer so you can afford to outbid your competitors to get a new customer.

    • Use Email To Increase Plumbing Customer Retention

    Collecting Email Addresses

    We’d like to keep you informed ahead of the job on Wednesday, can I please have your email address to keep you uptodate with the scheduling of your repair.

    Segment Your Plumbing Email Lists

    Names on the list that have never asked you to do a job for them.

  • Names on the list that you have done a job for in the last 2-3 months.
  • Onboard New Plumbing Leads (2 above)

    The first flows for a new contact could look like this;

    • Welcome email to explain what to expect from your business and show them some more detail about your brand
    • Add them to your customer nurture list.